The new strategic brand management : creating and sustaining brand equity long term
Material type:
TextPublication details: New Delhi Kogan Page 2004Edition: 1stDescription: 497ISBN: - 9788175542914
- 658.8343 KAP
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
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JKBS, Gurgaon General Stacks | 658.8343 KAP (Browse shelf(Opens below)) | Available | DB4234 |
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| 658.83 MAL Marketing research : an applied orientation | 658.8342 ASS Consumer behavior and marketing action | 658.8342 ICF Consumer Behavior | 658.8343 KAP The new strategic brand management : creating and sustaining brand equity long term | 658.84 JOH Case studies on international marketing | 658.84 LEE Global marketing management : changes, challenges and new strategies | 658.84 ROS Marketing channels : a management view |
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