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The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël

The new strategic brand management : creating and sustaining brand equity long term - 1st - New Delhi Kogan Page 2004 - 497

ISBN: 9788175542914

Dewey Class. No.: 658.8343 / KAP

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The new strategic brand management : creating and sustaining brand equity long term