000 00392nam a2200145Ia 45e0
008 180310s2006 xx 000 0 und d
082 _a658.827 TYB
100 _aTybout, Alice M
245 0 _aKellogg on branding
250 _a
260 _aNew Delhi
_bWiley
_c2006
300 _axvii, 334p
942 _2ddc
_cBK
999 _c968
_d968