| 000 | 00606nam a2200181Ia 45e0 | ||
|---|---|---|---|
| 008 | 180310s1991 xx 000 0 und d | ||
| 082 | _a658.827 AAK | ||
| 100 | _aAaker, David A | ||
| 245 | 0 | _aManaging brand equity : capitalizing on the value of a brand name | |
| 250 | _a | ||
| 260 |
_aNew York _bFree Press _c1991 |
||
| 300 | _axiii, 299p | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c849 _d849 |
||