000 00377nam a2200133Ia 4500
008 191201s2002 xx 000 0 und d
020 _a978658009457
082 _a658.827GRE
100 _aGregory, James R.; Wiechmann, Jack G.
245 0 _aBranding across borders : a guide to global brand marketing
250 _a1st
260 _aNJ
_bMcGraw-Hill Education
_c2002
300 _a320
942 _2ddc
_cBK
999 _c6549
_d6549