000 00429nam a2200145Ia 4500
008 191201s2001 xx 000 0 und d
020 _a875847641
082 _a658.812 BLA
100 _aBlattberg, Robert C; Getz, Gary; Thomas, Jacquelyn S
245 0 _aCustomer equity : building and managing relationships as valuable assets(HB)
250 _a1st
260 _aBoston
_bHBR Press
_c2001
300 _a228
942 _2ddc
_cBK
_01
999 _c6411
_d6411