000 00382nam a2200133Ia 4500
008 191201s2007 xx 000 0 und d
020 _a9781422101674
082 _a658.827 KUM
100 _aKumar, Nirmalya; Steenkamp; Jan-Benedict E. M
245 0 _aPrivate label strategy : how to meet the store brand challenge
250 _a1st
260 _aBoston
_bHBR Press
_c2007
300 _a267
942 _2ddc
_cBK
999 _c6409
_d6409