000 00366nam a2200133Ia 45e0
008 180310s1987 xx 000 0 und d
082 _a658.827 MUR
100 _aMurphy, John M
245 0 _aBranding
250 _a
260 _aNew York
_bMcGraw-Hill Book Company
_c1987
300 _axii, 192p 0070440557
942 _2ddc
_cBK
999 _c2091
_d2091