000 00333nam a2200133Ia 4500
008 180310s2007 xx 000 0 und d
082 _a658.827 MAT
100 _aMathur, U C
245 0 _aProduct and brand management
250 _a
260 _aNew Delhi
_bExce Books
_c2007
300 _axvii, 534p 8174465499
942 _2ddc
_cBK
_06
999 _c1471
_d1471