000 00395nam a2200133Ia 45e0
008 180310s2008 xx 000 0 und d
082 _a658.827 ABR
100 _aAbrahams, David
245 0 _aBrand risk : Adding risk literacy to brand management
250 _a
260 _aEngland
_bGower Publishing Ltd
_c2008
300 _ax, 212p 9780566087240
942 _2ddc
_cBK
999 _c1386
_d1386