000 00394nam a22001457a 4500
003 OSt
008 220307b ||||| |||| 00| 0 eng d
020 _a9780471455165
082 _a658.8 KOT
100 _aKotler, Philip
245 _aLateral Marketing: New Techniques for Finding Breakthrough Ideas
260 _aNew Jersey
_bJohn Wiley & Sons, Inc
_c2003
300 _a206
942 _2ddc
_cBK
999 _c11985
_d11985