TY  - BOOK
AU  - Hoffman, K. Douglas; Bateson, John E.G.
TI  - Essentials of Services Marketing: Concepts, Strategies, & Cases
SN  - 9780030288920
U1  - 658.8 HOF 
PY  - 2002///
CY  - New York
PB  - Harcourt College Publishers
ER  -