TY  - BOOK
AU  - Blattberg, Robert C; Getz, Gary; Thomas, Jacquelyn S
TI  - Customer equity : building and managing relationships as valuable assets(HB)
SN  - 875847641
U1  - 658.812 BLA 
PY  - 2001///
CY  - Boston
PB  - HBR Press
ER  -