TY  - BOOK
AU  - Tybout, Alice M.
AU  - Calkins, Tim
TI  - Kellogg on branding : the marketing faculty of the Kellogg School of Management
SN  - 9788126510276
U1  - 658.827 
PY  - 2006///
CY  - New Delhi
PB  - Wiley India
ER  -