TY  - BOOK
AU  - Zeithaml, Valarie A. 
AU  - ; Bitner, Mary Jo; GremlerDwayne D
TI  - Services marketing : integrating customer focus across the firm
SN  - 9780070700994
U1  - 658.8 
PY  - 2011///
CY  - New Delhi
PB  - Tata McGraw Hill
ER  -