Managing Product and Service Development: Text and Cases

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TextPublication details: US Mcgraw-Hill 2007Description: 592ISBN:

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Item type	Current library	Call number	Status	Barcode
Books	JKBS, Gurgaon	658.8 THO (Browse shelf(Opens below))	Available	DB1593

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Previous	658.8 STR E-MARKETING	658.8 SUR Retailing	658.8 SUR Ethical Marketing Perspectives and Applications	658.8 THO Managing Product and Service Development: Text and Cases	658.8 TRE Discipline of marketing leaders	658.8 UND Why We Buy: The Science of Shopping	658.8 VAS Practical Approach to Marketing Management	Next

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