Global marketing management : changes, challenges and new strategies
Material type:
TextPublication details: New Delhi Oxford University Press 2006Edition: 1stDescription: 582ISBN: - 9780195682151
- 658.84 LEE
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
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JKBS, Gurgaon General Stacks | 658.84 LEE (Browse shelf(Opens below)) | Available | DB4373 |
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| 658.8342 ICF Consumer Behavior | 658.8343 KAP The new strategic brand management : creating and sustaining brand equity long term | 658.84 JOH Case studies on international marketing | 658.84 LEE Global marketing management : changes, challenges and new strategies | 658.84 ROS Marketing channels : a management view | 658.848 CAT International marketing | 658.848 ICF Case Studies in International Marketing |
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