Consumer behavior and marketing action

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TextPublication details: USA Thomson Learning 2001Edition: 6thDescription: 714ISBN:

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Item type	Current library	Call number	Status	Barcode
Books	JKBS, Gurgaon General Stacks	658.8342 ASS (Browse shelf(Opens below))	Available	DB4261

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Previous	658.827 PRI Brand manners : how to create the self-confident organisation to live the brand	658.827 TYB Kellogg on branding : the marketing faculty of the Kellogg School of Management	658.83 MAL Marketing research : an applied orientation	658.8342 ASS Consumer behavior and marketing action	658.8342 ICF Consumer Behavior	658.8343 KAP The new strategic brand management : creating and sustaining brand equity long term	658.84 JOH Case studies on international marketing	Next

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