Managing brand equity : capitalizing on the value of a brand name (Record no. 849)

MARC details
000 -LEADER
fixed length control field 00606nam a2200181Ia 45e0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 180310s1991 xx 000 0 und d
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 AAK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A
245 #0 - TITLE STATEMENT
Title Managing brand equity : capitalizing on the value of a brand name
250 ## - EDITION STATEMENT
Edition statement
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York
Name of publisher, distributor, etc Free Press
Date of publication, distribution, etc 1991
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 299p
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Bill Date Koha item type
    Dewey Decimal Classification     JKBS, Gurgaon JKBS, Gurgaon 20/03/2018   658.827 AAK 1539 20/03/2018 20/03/2018 Books
    Dewey Decimal Classification     JKBS, Gurgaon JKBS, Gurgaon 20/03/2018   658.827 AAK 1540 20/03/2018 20/03/2018 Books
    Dewey Decimal Classification     JKBS, Gurgaon JKBS, Gurgaon 20/03/2018   658.827 AAK 1541 20/03/2018 20/03/2018 Books
    Dewey Decimal Classification     JKBS, Gurgaon JKBS, Gurgaon 20/03/2018   658.827 AAK 1542 20/03/2018 20/03/2018 Books
    Dewey Decimal Classification     JKBS, Gurgaon JKBS, Gurgaon 20/03/2018   658.827 AAK 1543 20/03/2018 20/03/2018 Books

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