Creative strategy in advertising (Record no. 11845)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00373nam a2200145Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 201203s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780534522636 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.132 |
| Item number | JEW |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jewler, A. Jerome. |
| 245 #0 - TITLE STATEMENT | |
| Title | Creative strategy in advertising |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | USA |
| Name of publisher, distributor, etc | Wadsworth Publishing Company |
| Date of publication, distribution, etc | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 322 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Drewniany, Bonnie L |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Bill Date | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | JKBS, Gurgaon | JKBS, Gurgaon | General Stacks | 03/12/2020 | 659.132 JEW | DB4286 | 03/12/2020 | 03/12/2020 | Books |