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Essentials of Services Marketing: Concepts, Strategies, & Cases

Hoffman, K. Douglas; Bateson, John E.G.

Essentials of Services Marketing: Concepts, Strategies, & Cases - 2nd - New York Harcourt College Publishers 2002 - 569

ISBN: 9780030288920

Dewey Class. No.: 658.8 HOF

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Essentials of Services Marketing: Concepts, Strategies, & Cases