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Customer equity : building and managing relationships as valuable assets(HB)

Blattberg, Robert C; Getz, Gary; Thomas, Jacquelyn S

Customer equity : building and managing relationships as valuable assets(HB) - 1st - Boston HBR Press 2001 - 228

ISBN: 875847641

Dewey Class. No.: 658.812 BLA

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Customer equity : building and managing relationships as valuable assets(HB)