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Private label strategy : how to meet the store brand challenge

Kumar, Nirmalya; Steenkamp; Jan-Benedict E. M

Private label strategy : how to meet the store brand challenge - 1st - Boston HBR Press 2007 - 267

ISBN: 9781422101674

Dewey Class. No.: 658.827 KUM

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JK BUSINESS SCHOOL LIBRARY

Private label strategy : how to meet the store brand challenge