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Designing and delivering superior customer value : concepts, cases, and applications

Weinstein, Art; Johnson, William C.

Designing and delivering superior customer value : concepts, cases, and applications - 1st - Florida CRC Press 1999 - 400

ISBN: 9781574442403

Dewey Class. No.: 658.812 WEI

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Designing and delivering superior customer value : concepts, cases, and applications