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Effective marketing : creating and keeping customers in an e-commerce world

Zikmund, William G.

Effective marketing : creating and keeping customers in an e-commerce world - 3rd - USA South Western 2002 - 553

ISBN: 324125690

Dewey Class. No.: 658.8 / ZIK

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JK BUSINESS SCHOOL LIBRARY

Effective marketing : creating and keeping customers in an e-commerce world